The marketing model for a congressional representatives business has historically adapted to changes in consumer buying patterns and the market itself.
Marketing increases the brand footprint of a congressional representatives business using a carefully crafted mix of techniques and tactics.
Interested in promoting your business in the public square? Then consider sponsorships, a time-tested tactic for marketing congressional representatives businesses. In many cases, the most effective sponsorships are those that occur over a period of time rather than being limited to a one-off event. A strategic sponsorship targets actual congressional representatives business patrons. In any sponsorship scenario, be prepared to quickly withdraw your support if the event begins to attract negative publicity.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. A dedicated, in-house marketing division is a possibility, but in small businesses, it's more likely that owners or managers will pick up marketing as a secondary job responsibility. That can be problematic because marketing can't afford to be pushed to the backburner. To maintain marketing momentum, many congressional representatives businesses enlist the assistance of external marketing professionals. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.
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