October 27, 2020  
 
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Marketing a Contemporary Art Galleries and Dealers Business

Trying to market a contemporary art galleries and dealers business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.

It's difficult to pinpoint a single marketing strategy that is capable of turning around a struggling business. Yet one feature seems to be part of the shared DNA of all effective marketing programs.

By leveraging today's best marketing techniques, any contemporary art galleries and dealers business can achieve greater marketing dominance through strategic marketing and robust value messaging

Do We Really Need A Logo?

Having a strong logo for a contemporary art galleries and dealers business is a critical consideration. In tight markets, logos differentiate one company from the next. More importantly, a good logo can differentiate your value proposition from your competitors. Although it's possible to create your own logo, most internally generated logos lack polish and punch. Even if your logo concept sounds simplistic, we recommend contracting your logo to a professional marketing and design firm because it's likely that the logo will be the face of your company for years to come.

Promotional Calendars

Sloppy marketing programs have no place in growing contemporary art galleries and dealers businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.

Sponsorships

Sponsorships are an effective marketing tactic for many types of operations, including contemporary art galleries and dealers businesses. The goal is to increase sales by generating visibility and goodwill about your company and/or your market offerings. But if you aren't deliberate, you can invest big bucks in sponsorships and receive little return for your investment. The key is to limit sponsorships to events that are attended by people who are regular contemporary art galleries and dealers business patrons. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.

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