October 24, 2020  
 
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Marketing a Contract and Construction Law Attorneys Business

The value and earning capacity of a contract and construction law attorneys business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

For a contract and construction law attorneys business, exceptional product quality is only part of the struggle to meet revenue goals.

What to know the characteristics that distinguish leading contract and construction law attorneys businesses from average companies? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.

Managing Negative Publicity

Not sure how to handle negative PR? You're not alone. It's a probably faced by many contract and construction law attorneys businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. At Gaebler, we advise our business partners to have an updated crisis response plan in place at all times. In a crisis, accurate contact lists can be a lifesaver. A top quality mailing list provider can provide fast turnaround times on up-to-date and filtered lists.

Competitive Awareness

Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other contract and construction law attorneys businesses, it could be a sign that you're out of touch with the marketplace. Many businesses find it useful to hire a professional marketing firm to help them evaluate the competitive landscape and devise strategies to exploit competitors' weaknesses.

Social Media Monitoring

Brand advocacy is a buzzword in marketing circles. What does it mean? Using consumer-oriented platforms to encourage customers to create user-generated content about your products and company, typically through social media. Even though the potential for social media to generate positive conversations about your product is good, the potential for it to create negative, online word-of-mouth is a concern that must be taken seriously. These days, contract and construction law attorneys businesses are especially vulnerable to negative exposure through social media. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.

More Marketing Tips and Related Articles

Given your interest in marketing and in contract and construction law attorneys businesses, you might find these additional resources to be of interest.

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