October 31, 2020  
 
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Marketing a Contractors' Equipment and Supplies Service and Repair Business

There is little room for error in marketing a contractors' equipment and supplies service and repair business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.

Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.

Simplistic promotional techniques can't penetrate the clutter of the current marketplace. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.

Social Media Monitoring

The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All contractors' equipment and supplies service and repair businesses are especially vulnerable to negative exposure through social media. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.

Technological Expertise

The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. One of the things that needs to be considered by contractors' equipment and supplies service and repair businesses tends to be a search for news to leverage technology to scale up the organization's promotional firepower. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.

Market Segmentation

In today's environment, it's impossible to market a contractors' equipment and supplies service and repair business without a market segmentation strategy. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.

For segmented mailing lists, we recommend using a proven partner with the experience to assist in the execution of your segmented contractors' equipment and supplies service and repair business market agenda.

More Marketing Tips and Related Articles

Given your interest in marketing and in contractors' equipment and supplies service and repair businesses, you might find these additional resources to be of interest.

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Conversation Board

The contractors' equipment and supplies service and repair business industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


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For tips on how to start a contractors' equipment and supplies service and repair business, these resources provide helpful advice:

Starting a Contractors' Equipment & Supplies Service & Repair Business

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