October 25, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Advice

 

Marketing a Contractors' Referral Services Commercial and Industrial Business

You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a contractors' referral services commercial and industrial business. We have the information you need to create a nimble, yet effective marketing strategy for your business.

We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.

Simplistic promotional techniques can't penetrate the clutter of the current marketplace. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.

Generating Buzz

Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a contractors' referral services commercial and industrial business, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.

Viral Marketing

Viral marketing is one of the most elusive marketing techniques in a small business owner's arsenal. By including viral elements in a campaign for a contractors' referral services commercial and industrial business, there are no guarantees your efforts will be rewarded. Although you have little control over whether or not your products go viral, there are things you can do to nurture your brand's viral capacity. One strategy is to launch a viral marketing initiative by inviting a select group of customers to test your products and post their experiences on their social networking pages.

ROI

The overall effectiveness of marketing and promotions boils down to the return you receive for your investment. Like any other business, ROI is a primary marketing concern in your contractors' referral services commercial and industrial business.

Mailings and other direct marketing strategies are common, but to realize maximum ROI we recommend purchasing consumer or B2B mailing lists from a reputable provider. Using the web, you can easily find the leading mailing list providers with an extensive database of targeted and updated sales prospects.

More Articles on Marketing

Given your interest in marketing and in contractors' referral services commercial and industrial businesses, you might find these additional resources to be of interest.

Selling a Contractors' Referral Services Commercial and Industrial Business

Advertising on Billboards


Conversation Board

Is there something we didn't cover? We're always interested in hearing about new strategies for marketing to contractors' referral services commercial and industrial businesses, and we welcome your feedback, tips, and questions!


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Contractors' Referral Services Commercial & Industrial Business?

For tips on how to start a contractors' referral services commercial and industrial business, these resources provide helpful advice:

How to Start a Contractors' Referral Services Commercial & Industrial Business

Do You Offer Products or Services to Contractors' Referral Services Commercial & Industrial Businesses?

If you consider contractors' referral services commercial and industrial businesses to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Contractors' Referral Services Commercial and Industrial Businesses

Mailing Lists for Contractors' Referral Services Commercial and Industrial Businesses

More Guides on How to Market a Company

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary