October 23, 2020  
 
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Marketing a Convention and Meeting Planning Services Business

It's becoming more and more difficult for convention and meeting planning services businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

If you are a business leader who sees marketing as a path to give your convention and meeting planning services business a competitive advantage you're not alone.

Some marketing concepts are just common sense. Unfortunately, it's takes more than a basic business mindset to achieve total market visibility. You will also have to become a student of specific marketing strategies for a convention and meeting planning services business.

Do We Really Need A Logo?

Having a strong logo for a convention and meeting planning services business makes an enormous difference in your company's promotional impact. We live in a visual world and logos are tangible expressions of your organization's key messages. Creating a unique logo is more difficult than it sounds. In addition to quality design, you need to be concerned about infringing on the proprietary rights of other logos in your industry and throughout the marketplace.

Market Segmentation

In today's environment, it's impossible to market a convention and meeting planning services business to the entire marketplace. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.

Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your convention and meeting planning services business market agenda.

Discounts

Discounts drive purchasing decisions, and convention and meeting planning services business shoppers treat value as an invitation to buy. The power of a great discount is its ability to convince buyers that are receiving special treatment, a deal that isn't ordinarily available. Due to the market intelligence of buyers in the convention and meeting planning services business sector, you won't get far with discounts unless you communicate clear value. Offsetting discounts with inflated pricing is a tired ploy that often does more harm than good. Instead, think about how you can use discounts to lure customers in during a slow period, to generate traction for new product offerings, and to break into new markets.

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