October 30, 2020  
 
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Marketing a Convention and Trade Show Promotion Business

The key to success in marketing a convention and trade show promotion business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.

We recognize that the best convention and trade show promotion business leaders tend to possess solid marketing skills. But what does it take to become a skilled marketer in this market sector?

Top performers habitually integrate sound marketing concepts with market demands.

Multichannel Marketing Strategies

Are you up to speed on the multichannel marketing concept?. Today's consumers engage with brands in diverse ways. That means brands need to demonstrate similar diversity in the channels they employ to connect with customers.

In today's marketplace, it simply isn't possible for convention and trade show promotion businesses that funnel the bulk of their resources toward a single marketing channel to remain competitive. For many companies, multichannel can mean completely revamping their marketing strategy to include a broader mix of media and information venues. If direct mail is an area that needs to be added to your mix, professional mailing lists from third-party providers are a no-brainer. We recommend contacting a few select list vendors to learn how you can intelligently incorporate mailing lists into a more diverse marketing strategy.

Geolocational Marketing

Smartphones have added a new wrinkle to small business marketing. With little or no effort, users can transform their mobile device into a highly functional tool for location and navigation. Since you're a convention and trade show promotion business owner, geolocational features can be a powerful weapon in your marketing arsenal. Geolocational marketing is an emerging trend. It's difficult (if not impossible) for small businesses to get in on the action without the assistance of a marketing firm that is experienced in creating mobile-based marketing strategies. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify a convention and trade show promotion business in their immediate area.

Why Branding Matters

Branding isn't just a marketing buzzword. It's a core concept for businesses trying to entrench themselves in consumer consciousness. Any and every convention and trade show promotion business has brand characteristics. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. Although the competition for market visibility may be fierce, a branding initiative can quickly scale your promotional footprint to compete with anyone in your geographic or demographic market sector.

More Marketing Tips and Related Articles

Given your interest in marketing and in convention and trade show promotion businesses, you might find these additional resources to be of interest.

Unique Selling Positions

Selling a Convention and Trade Show Promotion Business


Conversation Board

For convention and trade show promotion businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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For tips on how to start a convention and trade show promotion business, these resources provide helpful advice:

How to Start a Convention & Trade Show Promotion Business

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