May 30, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Copiers and Supplies Business

Marketing a copiers and supplies business can be a daunting task for new entrepreneurs. But with consumer demand on the rise, marketing skills are becoming increasingly important for copiers and supplies business owners and managers.

Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.

Business savvy entrepreneurs usually have a solid foundation in marketing. Unfortunately, it's takes more than a basic business mindset to achieve total market visibility. You will also have to become a student of specific marketing strategies for a copiers and supplies business.

Marketing Ethics

Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading copiers and supplies businesses avoid marketing tactics that exploit their customers. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.

Hiring A Marketing Firm

Eventually nearly all copiers and supplies business operations turn to marketing firms for guidance. Professional marketers are usually on the bleeding edge of the industry and boast better returns for the investment than internal marketing units. Cost is a consideration, but if you're thinking about hiring a marketing firm for your copiers and supplies business, experience should trump other considerations. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.

Leveraging Print Ads

Print advertising has been a marketing staple for copiers and supplies businesses. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. Online advertising has clear benefits. But that doesn't mean you should stop advertising your copiers and supplies business in printed media. In fact, since so many companies are reallocating resources toward online advertising, you can get good deals on print ad placements in regional publications and markets.

Additional Marketing Advice and Related Articles

Ready to learn more? You may find these additional resources to be of interest.

Selling a Copiers and Supplies Business

Marketing Programs

Phone Book Ads


Conversation Board

The copiers and supplies business industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Copiers & Supplies Business?

For tips on how to start a copiers and supplies business, these resources provide helpful advice:

How to Start a Copiers & Supplies Business

Do You Offer Products or Services to Copiers & Supplies Businesses?

If you consider copiers and supplies businesses to be sales prospects, there's more useful information for you elsewhere on our site. Try these instead:

Selling to Copiers and Supplies Businesses

Mailing Lists for Copiers and Supplies Businesses

More Marketing Guides

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary