October 21, 2020  
 
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Marketing a Copiers and Supplies Wholesale and Manufacturers Business

Marketing a copiers and supplies wholesale and manufacturers business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.

We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.

Common sense and practical decision making are part of the marketing equation. However, the most visible brands are always on the lookout for the marketing tactics competitive copiers and supplies wholesale and manufacturers businesses have incorporated into their marketing plans.

Promotional Calendars

Sloppy marketing programs have no place in growing copiers and supplies wholesale and manufacturers businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. Consumer mailing lists from a respected provider can add value to your calendar by incorporating geographic and demographic consumer data into your promotional schedule.

Hiring A Marketing Firm

Eventually nearly all copiers and supplies wholesale and manufacturers business operations turn to marketing firms for guidance. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your copiers and supplies wholesale and manufacturers business, experience should trump other considerations. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.

Loss Leaders

Smart copiers and supplies wholesale and manufacturers businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of copiers and supplies wholesale and manufacturers businesses, this approach is most advantageous when it is coupled with a promotion for complementary products or services that are offered at full pricing. With adequate preparation, a loss leader promotion can be publicized through all of your company's marketing channels, including the company website.

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What challenges have you experienced in marketing your copiers and supplies wholesale and manufacturers business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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For those who want to open a copiers and supplies wholesale and manufacturers business, these resources provide helpful advice:

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