October 23, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Corrugated Paper Business

The key to success in marketing a corrugated paper business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.

Looking for the right marketing mix for your corrugated paper business? That's becoming a common theme these days, especially in this market sector.

Marketing increases the brand footprint of a corrugated paper business using a carefully crafted mix of techniques and tactics.

Hiring A Marketing Firm

Sooner or later, most corrugated paper business operations turn to marketing firms for guidance. In this industry, marketing is all about outcomes, and marketing firms consistently deliver better results than in-house personnel for whom marketing is a secondary role. Cost is a consideration, but if you're thinking about hiring a marketing firm for your corrugated paper business, the first thing to look for is marketing experience. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.

ROI

Every marketing tactic you use has to deliver results. You can't afford to waste money on ineffective tactics for your corrugated paper business.

Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.

Sponsorships

Event and team sponsorships are a proven method for raising the public profile of corrugated paper businesses. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. The key is to limit sponsorships to events that are attended by people who are regular corrugated paper business buyers. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.

More Articles on Marketing

Given your interest in marketing and in corrugated paper businesses, you might find these additional resources to be of interest.

Yellow Pages Advertising

Selling a Corrugated Paper Business

Advertising in Newspapers

Radio Advertising Rates


Conversation Board

Are there any marketing tips you would recommend to entrepreneurs in this business? If so, we'd love to hear from you!.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Corrugated Paper Business?

For tips on how to start a corrugated paper business, here are some more appropriate better resources for you:

Opening a Corrugated Paper Business

Do You Offer Products or Services to Corrugated Paper Businesses?

If you consider corrugated paper businesses to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Corrugated Paper Businesses

Mailing Lists for Corrugated Paper Businesses

More Marketing Guides

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary