Looking for the right marketing mix for your corrugated paper business? That's becoming a common theme these days, especially in this market sector.
Marketing increases the brand footprint of a corrugated paper business using a carefully crafted mix of techniques and tactics.
Hiring A Marketing Firm
Sooner or later, most corrugated paper business operations turn to marketing firms for guidance. In this industry, marketing is all about outcomes, and marketing firms consistently deliver better results than in-house personnel for whom marketing is a secondary role. Cost is a consideration, but if you're thinking about hiring a marketing firm for your corrugated paper business, the first thing to look for is marketing experience. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.
Every marketing tactic you use has to deliver results. You can't afford to waste money on ineffective tactics for your corrugated paper business.
Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.
Event and team sponsorships are a proven method for raising the public profile of corrugated paper businesses. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. The key is to limit sponsorships to events that are attended by people who are regular corrugated paper business buyers. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.
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