If you are a business leader who sees marketing as a path to give your cotton buyers and brokers business a competitive advantage you're not alone.
In general, good business owners make good marketers. But to rise to the top of the industry, you'll need to gain a deeper understanding of the marketing tactics competitive cotton buyers and brokers businesses have used to achieve success.
Viral marketing is one of the most elusive marketing techniques in a small business owner's arsenal. By including viral elements in a campaign for a cotton buyers and brokers business, you ultimately have to cross your fingers and hope for the best. But despite the risk, viral marketers can influence the likelihood of success. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.
How many people do you know who don't have an email account? Not many. That's why email campaigns are gaining popularity among small and medium-size business owners throughout the industry. For the majority of cotton buyers and brokers businesses, the real challenge is compiling a substantive quantity of qualified email addresses. At Gaebler, we recommend buying mailing lists from professional, third-party providers. Purchased lists aren't the only source for customer contacts, but they can be used to create fast momentum for email campaigns and other initiatives.
Many of the highest performing cotton buyers and brokers businesses identify customer awareness as one of the hallmarks of their success. In this market sector, managers and promoters need to be extremely familiar with their customers' needs and purchasing preferences. Businesses that market blindly fail to achieve acceptable ROI for their efforts. In our experience, market awareness is an equalizer, giving smaller brands greater horsepower in the marketplace.
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