October 31, 2020  
 
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Marketing a County Government Business

The value and earning capacity of a county government business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

Marketing a county government business has changed dramatically over the past twenty years.

Still trying to figure out what differentiates county government businesses from other businesses in the industry? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.

Discounts

Discounts drive purchasing decisions, and county government business consumers fit the pattern and factor discounts into their spending decisions. The power of a great discount is its ability to convince buyers that are receiving special treatment, a deal that isn't ordinarily available. But in the county government business sector, you won't get far with discounts unless you communicate clear value. For better results, consider rotating the products you discount to incentivize customers to monitor your marketing channels.

Do We Really Need A Logo?

The question of whether or not to create a logo for a county government business is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.

Cost Tracking

The economy is a constant concern for people who own a county government business. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.

But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.

Additional Marketing Advice and Related Articles

We would like to share these additional resources with you.

Television Advertising Costs

Selling a County Government Business

Unique Selling Positions


Conversation Board

Good advice often comes from your peer business owners. Do you have any tips or advice on marketing a county government business? We'd love it if you could share them by posting a comment below. What marketing initiatives have you tried and how did they work out for you?


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Ready to Start Your Own County Government Business?

For tips on how to start a county government business, here are some more appropriate better resources for you:

Starting a County Government Business

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