Niche Marketing Plans
Marketing a Courier and Delivery Services Residential Business
Marketing plays a central role in any company. But when it comes to a courier and delivery services residential business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.
Still trying to figure out what differentiates courier and delivery services residential businesses from average companies? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in a courier and delivery services residential business. Small product details translate into key value propositions which are critical for distinguishing a courier and delivery services residential business in the marketplace. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
Directories
A directory listing may be one of the best ways to increase the visibility of a courier and delivery services residential business. Directory selection is often dictated by the market when promoting courier and delivery services residential businesses to market segments. Paid directory listings are gaining steam in some sectors. But paid listings don't necessarily translate into better results - many free directories have just as much firepower as premium ones. Do your research and make sure any directory in which you list your business is capable of reaching enough likely customers to make it worth the effort. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.
Promotional Calendars
Sloppy marketing programs have no place in growing courier and delivery services residential businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
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