Young business owners are often surprised to learn that marketing isn't as intuitive as they thought it would be.
Great marketing translates into higher visibility and a larger customer base. But in a zero-sum economy, there are winners and losers -- and here are some of the things that will help keep your court reporting business ahead of the competition.
Leveraging Print Ads
Print advertising has been a marketing staple for court reporting businesses. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your court reporting business in printed media. The difference is that it's more important than ever to make sure the publications you target reach the right people. Publications geared toward large, general readerships tend to be less productive than publications that are read by likely buyers of your products and services.
Given the current competitive landscape, you can't successfully promote a court reporting business to the entire marketplace. Although segmentation can be based on a variety of criteria, it's most commonly used to identify geographic or demographic groups within the marketplace.
For segmented mailing lists, we recommend using a proven partner with the experience to assist in the execution of your segmented court reporting business market agenda.
Hiring A Marketing Firm
Sooner or later, most court reporting business operations turn to marketing firms for guidance. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your court reporting business, experience should trump other considerations. Avoid young marketing firms staffed exclusively with inexperienced hot shots. Novice marketers bring a lot of passion to the table, but they also tend to embrace high-risk marketing strategies that lack the payoff you'll get from an established firm.
Given your interest in marketing and in court reporting businesses, you might find these additional resources to be of interest.
For those who want to open a court reporting business, these resources provide helpful advice:
If you consider court reporting businesses to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:
If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.