October 30, 2020  
 
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Marketing a Court Reporting School

Marketing plays a central role in any company. But when it comes to a court reporting school, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.

Multiple marketing factors affect bottom line profitability. However, great marketing strategies share a common characteristic.

Today's small businesses operate in a dynamic sales and marketing environment. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.

Do We Really Need A Logo?

The question of whether or not to create a logo for a court reporting school is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.

Loss Leaders

Smart court reporting schools frequently sell specific products at ridiculously low margins to boost traffic and new customer acquisition. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of court reporting schools, this approach is most advantageous when it is coupled with a promotion for complementary products or services that are offered at full pricing. Also, it's important to carefully consider the quantity of discounted products you are willing to offer at the loss leader price since stockpiling or a high volume of loss leader sales can negate the revenue benefits of this strategy.

Managing Negative Publicity

A certain amount of negative publicity is a given for most court reporting schools. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy court reporting schools work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.

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