If you are a business leader who sees marketing as a path to give your Covenant church a competitive advantage you're not alone.
Strategic marketing tactics can help small Covenant churches remain competitive with much larger businesses. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Hiring A Marketing Firm
Think you can handle your own marketing? There is a reason why many Covenant church operations turn to marketing firms for guidance. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your Covenant church, experience should trump other considerations. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.
Viral marketing is one of the most elusive marketing techniques in a small business owner's arsenal. By including viral elements in a campaign for a Covenant church, you ultimately have to cross your fingers and hope for the best. Even though total control is impossible, the right actions at the right times can encourage the viral distribution of brand messages. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many Covenant churches. Bad situation inevitably get worse when companies haven't prepared for the possibility of a negative news cycle. PR savvy Covenant churches work with consultants to develop a crisis response plan that can be executed on a moment's notice. In a crisis, accurate contact lists can be a lifesaver. A top quality mailing list provider can provide fast turnaround times on up-to-date and filtered lists.
Ready to learn more? You may find these additional resources to be of interest.
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