October 27, 2020  
 
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Marketing a Crafts Store

Looking for innovative ways to market a crafts store? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.

Communicating the strengths of a crafts store can be challenging, especially for business owners who lack a marketing background.

Simplistic promotional techniques can't penetrate the clutter of the current marketplace. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.

Do We Really Need A Logo?

Having a strong logo for a crafts store is a critical consideration. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.

Email Campaigns

Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. For the majority of crafts stores, the real challenge is compiling a substantive quantity of qualified email addresses. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.

Contests

You've seen the contest concept in action, even if it wasn't used in a crafts store. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. Consequently, many crafts stores invest time and resources to create contests they can count on to achieve desired outcomes.

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What challenges have you experienced in marketing your crafts store? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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