October 26, 2020  
 
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Marketing a Crane Inspection and Testing Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a crane inspection and testing business, exceptional marketing may well be the determining factor in your long-term survival and success.

We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.

Top performers habitually integrate sound marketing concepts with market demands.

Marketing Collateral

Every piece of collateral your crane inspection and testing business creates is a tangible reflection of your brand distinctive and core values. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For example, if you're spending good money on a direct mail collateral, it's worthwhile to invest in a premium mailing list from a leading mailing list provider. It doesn't make sense to invest time and creativity in marketing collateral only to drop the ball on distribution. Without proper attention to distribution details, your crane inspection and testing business's marketing collateral will be wasted.

Viral Marketing

Viral marketing is one of the most elusive marketing techniques in a small business owner's arsenal. By including viral elements in a campaign for a crane inspection and testing business, you ultimately have to cross your fingers and hope for the best. But despite the risk, viral marketers can influence the likelihood of success. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.

Do We Really Need A Logo?

Having a strong logo for a crane inspection and testing business makes an enormous difference in your company's promotional impact. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.

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