October 29, 2020  
 
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Marketing a Crane Rental and Leasing Business

The task of promoting a crane rental and leasing business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

A single characteristic divides today's best crane rental and leasing businesses from companies at the bottom of the food chain.

Great marketing campaigns elevate the status of your crane rental and leasing business using a carefully crafted mix of techniques and tactics.

Sponsorships

Event and team sponsorships are a proven method for raising the public profile of crane rental and leasing businesses. In many cases, the most effective sponsorships are those that occur over a period of time rather than being limited to a one-off event. It's critical to accurately match your event and team sponsorships to likely crane rental and leasing business patrons. Community-wide events have value, but to maximize marketing impact, you'll need to pick and choose the events your business supports.

Email Campaigns

How many people do you know who don't have an email account? Not many. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. In many crane rental and leasing businesses, the real challenge is compiling a substantive quantity of qualified email addresses. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in a crane rental and leasing business. Small product details translate into key value propositions which are critical for distinguishing a crane rental and leasing business from the rest of the field. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in crane rental and leasing businesses, you might find these additional resources to be of interest.

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