Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.
In general, good business owners make good marketers. But to rise to the top of the industry, you'll need to gain a deeper understanding of the strategies that other crime victim services businesses utilize in the marketplace.
You've seen the contest concept in action, even if it wasn't used in a crime victim services business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. Consequently, many crime victim services businesses don't take contests lightly, but treat them with the same level of respect as any other marketing campaign.
Inexperience and a lack of industry connections have an isolating effect on owners of a crime victim services business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. Even though trade journals have value, we've found that the best insights are often gained through face-to-face contact with industry insiders.
Building A Community Around Your Brand
Social media is an up and coming marketing channel, primarily because it coalesces a community around brands. Many crime victim services businesses need to do a better job connecting with their customers. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.
Given your interest in marketing and in crime victim services businesses, you might find these additional resources to be of interest.
For tips on how to start a crime victim services business, these resources provide helpful advice:
If you consider crime victim services businesses to be sales prospects, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:
If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.