For every crisis center success story, there many more crisis centers struggling to survive.
Staying on track requires attention to detail and a commitment to foundational marketing principles.
Leveraging Print Ads
You're probably familiar with many of the ways print advertising has been used to market crisis centers. In the digital age, print advertising's influence has been under attack from new media technologies and an expanded range of marketing channels. Even though the Internet has challenged the position print ads once held in marketing circles, you can still realize substantial gains from marketing your crisis center in printed media. In fact, since so many companies are reallocating resources toward online advertising, you can get good deals on print ad placements in regional publications and markets.
Why Branding Matters
Branding isn't just a marketing buzzword. It's a core concept for businesses trying to entrench themselves in consumer consciousness. Whether you know it or not, your crisis center has brand characteristics. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. Although the competition for market visibility may be fierce, a branding initiative can quickly scale your promotional footprint to compete with anyone in your geographic or demographic market sector.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
Given your interest in marketing and in crisis centers, you might find these additional resources to be of interest.
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