October 21, 2020  
 
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Marketing a Crude Oil Business

A profitable crude oil business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

Still looking for a way to effectively market your crude oil business? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.

In a growth-oriented business, marketing has to be seen as a core business activity. On the upside, great marketing is a real possibility for a crude oil business willing to adapt its strategy to the demands of the marketplace.

Promotional Calendars

Sloppy marketing programs have no place in growing crude oil businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. Consumer mailing lists from a respected provider can add value to your calendar by incorporating geographic and demographic consumer data into your promotional schedule.

Strategic Partnerships

When multiple interests join together in a strategic partnership, they gain crude oil businesses economies of scale, not to mention a larger promotional footprint. Under the right circumstances, a strategic marketing partnership can allow two or more small companies to overwhelm the market, effectively negating the presence of a larger competitor.

Geolocational Marketing

Have you noticed that almost everyone has a smartphone these days? Savvy marketers believe that smartphone marketing is the next big promotional trend and are investing in strategies that leverage the mobile computing power of today's consumers. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. Since you're a crude oil business marketer, smartphone geolocation opens the door to new opportunities in brand and product promotion. Talk to a professional marketing firm about how you can tap into geolocational resources as a way to draw mobile consumers to your products. At a minimum, your business should be including on online directories that alert consumers to a crude oil business that is closest to their present location.

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