June 4, 2020  
 
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Marketing a Crutches Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a crutches business, exceptional marketing may well be the determining factor in your long-term survival and success.

Still looking for a way to effectively market your crutches business? It's hard to get your messages heard through the industry's noise.

Still trying to figure out what differentiates crutches businesses from other businesses in the industry? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.

Strategic Partnerships

When multiple interests join together in a strategic partnership, they gain crutches businesses economies of scale, not to mention a larger promotional footprint. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.

Leveraging Print Ads

Print ads have always been a popular way to promote crutches businesses. From glossy spreads to simple classified ads, business owners have traditionally used print advertising to reach a broad base of customers. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your crutches business through traditional print ad mediums. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.

Managing Negative Publicity

A certain amount of negative publicity is a given for most crutches businesses. Bad situation inevitably get worse when companies haven't prepared for the possibility of a negative news cycle. PR savvy crutches businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.

More Marketing Tips and Related Articles

Ready to learn more? You may find these additional resources to be of interest.

Phone Book Ads

Internet Marketing

Selling a Crutches Business

Marketing Budgets


Conversation Board

What challenges have you experienced in marketing your crutches business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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