Marketing is the bridge between an organization and its customer base. Build your bridge poorly and you'll quickly find your cryonics business stuck in limbo.
Top performers habitually integrate sound marketing concepts with market demands.
Managing Negative Publicity
Negative publicity is never easy to deal with, especially for cryonics businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy cryonics businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. If they can find a similar value proposition from another cryonics business, potential clients will abandon your brand in droves. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.
Strategic partnerships offer cryonics businesses avenues for combining the power of their marketing dollars and messaging with suppliers of complementary products. Think about it: even on your best day, your company has the ability to influence a certain percentage of potential customers. But when you partner with a complementary supplier to perform a joint marketing campaign, you multiply your customer base and generate a more powerful market presence.
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