October 22, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Culverts Business

Marketing a culverts business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.

Young business owners are often surprised to learn that marketing isn't as intuitive as they thought it would be.

In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the marketing tactics competitive culverts businesses utilize in the marketplace.

Product Knowledge

Are you intimately familiar with your brands' product line? You better be if you're marketing a culverts business. Small product details translate into key value propositions which are critical for distinguishing a culverts business from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.

ROI

Good marketing is expensive. You can't afford to waste money on ineffective tactics for your culverts business.

Mailings and other direct B2C/B2B channels can deliver decent ROI, but only if the lists are accurate, up-to-date and targeted to your market segment. For filtered and sorted mailing lists, you'll want to work with one of the direct mail industry's leading list providers.

Loss Leaders

The majority of culverts businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. A classic mistake of loss leader marketing is to create pricing without researching the competition. In a worse case scenario, you could be counting on pricing that is higher than your competitors. When used in culverts businesses, loss leaders substantially increase customer traffic and create opportunities to expose new consumers to the brand. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

More Marketing Tips and Related Articles

Given your interest in marketing and in culverts businesses, you might find these additional resources to be of interest.

Phone Book Ads

Selling a Culverts Business


Conversation Board

Looking for more information about how to market a culverts business? If so, we want to hear from you. Send us your comments and questions, and we, along with other business owners who visit our site, will do our best to help you.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Culverts Business?

For tips on how to start a culverts business, here are some more appropriate better resources for you:

Starting a Culverts Business

Do You Offer Products or Services to Culverts Businesses?

If you consider culverts businesses to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Culverts Businesses

Mailing Lists for Culverts Businesses

More Marketing Tips and Advice

If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary