Young business owners are often surprised to learn that marketing isn't as intuitive as they thought it would be.
In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the marketing tactics competitive culverts businesses utilize in the marketplace.
Are you intimately familiar with your brands' product line? You better be if you're marketing a culverts business. Small product details translate into key value propositions which are critical for distinguishing a culverts business from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
Good marketing is expensive. You can't afford to waste money on ineffective tactics for your culverts business.
Mailings and other direct B2C/B2B channels can deliver decent ROI, but only if the lists are accurate, up-to-date and targeted to your market segment. For filtered and sorted mailing lists, you'll want to work with one of the direct mail industry's leading list providers.
The majority of culverts businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. A classic mistake of loss leader marketing is to create pricing without researching the competition. In a worse case scenario, you could be counting on pricing that is higher than your competitors. When used in culverts businesses, loss leaders substantially increase customer traffic and create opportunities to expose new consumers to the brand. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.
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