Still looking for a way to effectively market your curios business? It's hard to get your messages heard through the industry's noise.
Simplistic promotional techniques can't penetrate the clutter of the current marketplace. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.
It makes sense for curios businesses to participate in direct marketing. A coordinated mailing campaign raises your company's profile and draws new customers into the business. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.
Event and team sponsorships are a proven method for raising the public profile of curios businesses. The goal is to increase sales by generating visibility and goodwill about your company and/or your market offerings. But if you aren't deliberate, you can invest big bucks in sponsorships and receive little return for your investment. A strategic sponsorship targets actual curios business buyers. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.
There is no substitute for being able to speak convincingly about your products in a curios business. Small product details translate into key value propositions which are critical for distinguishing a curios business from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
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