October 21, 2020  
 
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Marketing a Cushions Retail Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a cushions retail business, exceptional marketing may well be the determining factor in your long-term survival and success.

Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!

Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Discounts

People like to feel like they're getting a discount, so not surprisingly cushions retail business consumers fit the pattern and factor discounts into their spending decisions. The power of a great discount is its ability to convince buyers that are receiving special treatment, a deal that isn't ordinarily available. However, for consumers located in the cushions retail business sector, you won't get far with discounts unless you communicate clear value. Strategic leaders often incorporate discount campaigns into their annual marketing calendars, scheduling the most appealing discounts for non-peak business seasons.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in a cushions retail business. Small product details translate into key value propositions which are critical for distinguishing a cushions retail business from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.

ROI

Good marketing is expensive. Like any other business, ROI is a primary marketing concern in your cushions retail business.

Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in cushions retail businesses, you might find these additional resources to be of interest.

Selling a Cushions Retail Business

Marketing Budgets

Radio Advertising Rates


Conversation Board

It's hard to cover all there is to know about marketing cushions retail businesses in a single article. If you have any additional comments or questions, please let us know. We welcome all comments, tips and questions!


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Considering Starting a Cushions Retail Business?

For tips on how to start a cushions retail business, these resources provide helpful advice:

How to Start a Cushions Retail Business

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