October 30, 2020  
 
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Marketing a Custom Clothing and Accessories Business

You're heavily invested in the success of your custom clothing and accessories business and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.

We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.

Simplistic promotional techniques can't penetrate the clutter of the current marketplace. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.

Marketing Expertise

Don't have a background in marketing? That shouldn't stop you from taking a larger promotional role in your company by educating yourself about today's most effective marketing concepts. Entrepreneurs and leaders of custom clothing and accessories businesses need to make every dollar count, especially when it comes to their marketing budgets. Although a learning-by-doing approach is typical in this industry, we advise young marketers to seek the input of experienced professionals before committing time and resources to untested marketing concepts.

Promotional Calendars

The best laid marketing agendas can quickly get fouled up, especially in fast-paced custom clothing and accessories businesses. Instead of offering special promotions on the spur of the moment, we recommend creating a promotional calendar for the fiscal year. Although you can adjust the calendar as needed, advanced planning makes it easier to connect your company's marketing tactics to sales objectives, inventory levels, staffing, and other areas of the business. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.

Bundling

Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. If you have never bundled before, take out word for it - most custom clothing and accessories businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.

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Is there something we didn't cover? We're always interested in hearing about new strategies for marketing to custom clothing and accessories businesses, and we welcome your feedback, tips, and questions!


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For tips on how to start a custom clothing and accessories business, these resources provide helpful advice:

Starting a Custom Clothing & Accessories Business

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If you want information on how to sell to custom clothing and accessories businesses, this isn't the ideal place for you on our site. These guides are more appropriate for you:

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