October 25, 2020  
 
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Marketing a Custom Jewelry Wholesale and Manufacturers Business

You're heavily invested in the success of your custom jewelry wholesale and manufacturers business and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.

Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.

Business savvy entrepreneurs usually have a solid foundation in marketing. But to achieve your goals, there are some other things you'll also need to learn about marketing a custom jewelry wholesale and manufacturers business.

When It's Time to Rebrand

There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. That's not how rebranding works. Instead, rebranding should be performed for the right reasons. For a custom jewelry wholesale and manufacturers business, the time to rebrand is when your current brand is outdated or no longer in sync with the needs of the marketplace. All businesses change over time and rebranding can bring your business profile in line with your current core competencies. If rebranding is unavoidable, it's important to update the brand while maintaining the elements that make it recognizable to consumers.

Geolocational Marketing

Androids, iPhones and Blackberries have made mobile technology a must-have resource for today's consumers. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. Since you're a custom jewelry wholesale and manufacturers business marketing professional, geolocational features can be a powerful weapon in your marketing arsenal. Talk to a professional marketing firm about how you can tap into geolocational resources as a way to draw mobile consumers to your products. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify a custom jewelry wholesale and manufacturers business in their immediate area.

Mailings

It makes sense for custom jewelry wholesale and manufacturers businesses to participate in direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Top-tier mailing list providers consistently deliver high impact and affordable lists to clients throughout the industry. Are vendor-provided mailing lists worth the investment? We think so. But the real value is that the quality of the contacts contained in a premium mailing list can be the catalyst for long-term customer relationships.

More Articles on Marketing

Given your interest in marketing and in custom jewelry wholesale and manufacturers businesses, you might find these additional resources to be of interest.

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Conversation Board

For custom jewelry wholesale and manufacturers businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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