September 22, 2020  
 
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Marketing a Custom Maps Business

The key to success in marketing a custom maps business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.

Marketing is much more than classified ads, business cards, and brochures.

In a growth-oriented business, marketing has to be seen as a core business activity. On the upside, great marketing is a real possibility for a custom maps business willing to adapt its strategy to the demands of the marketplace.

Advertise More Effectively

Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. When it comes to custom maps businesses, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. These days, custom maps businesses are leveraging digital assets to communicate brand messages through powerful online channels, maximizing ROI and gaining a more direct pipeline to their customers. In general, if your competitors know more about promoting their business online than you, you may lose market share.

Company Website

Technology is changing the way small businesses market their products and brands. The on-ramp for using technology to promote your custom maps business is also the anchor point for your technological strategy: A company website. A shoddy, thrown-together website is a net loss for your organization. To compete online, your website has to contain features and design elements that encourage visitors to drill deeper and incorporate the site into their online routines. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.

Marketing Collateral

There is nothing insignificant about marketing collateral. Even small pieces of marketing content, from business cards to product sheets, say something about your custom maps business. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your custom maps business's investment in collateral will be pointless.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in custom maps businesses, you might find these additional resources to be of interest.

Marketing Budgets

Unique Selling Positions

Yellow Pages Advertising

Selling a Custom Maps Business


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