June 4, 2020  
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Marketing a Custom-Printed T-Shirts Business

The task of promoting a custom-printed t-shirts business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your custom-printed t-shirts business cut off from the marketplace.

A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of custom-printed t-shirts business market leadership.


It makes sense for custom-printed t-shirts businesses to participate in direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. By investing in premium mailing lists for direct mail, email, and telemarketing campaigns, you gain the assurance that your lists are always accurate and up-to-date.

Strategic Partnerships

When multiple interests join together in a strategic partnership, they gain custom-printed t-shirts businesses economies of scale, not to mention a larger promotional footprint. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.

Geolocational Marketing

Smartphones have added a new wrinkle to small business marketing. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. Since you're a custom-printed t-shirts business marketing professional, smartphone geolocation opens the door to new opportunities in brand and product promotion. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. At a minimum, your business should be including on online directories that alert consumers to a custom-printed t-shirts business when they are in the vicinity.

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Given your interest in marketing and in custom-printed t-shirts businesses, you might find these additional resources to be of interest.

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