June 1, 2020  
 
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Marketing a DSL Service

Small and medium size DSL services businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

A snazzy logo, glossy brochure and must-have brand merchandise mean nothing apart from a robust marketing strategy.

Great marketing campaigns elevate the status of your DSL services business using a carefully crafted mix of techniques and tactics.

Directories

A directory listing may be one of the best ways to increase the visibility of a DSL services business. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing DSL services businesses in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Unless all of your major competitors are listed in a paid directory, it may be better to take a pass and redirect your funds toward other advertising venues. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.

Generating Buzz

Never underestimate the value of good buzz with consumers. There are multiple ways owners can tout the benefits of their product offerings, but the most effective promotions are personal recommendations or word of mouth advertising. For a DSL services business, buzz is a critical consideration in the marketing mix. Businesses that target brand discussions need to be active partners in dialogue. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.

Promotional Calendars

The best laid marketing agendas can quickly get fouled up, especially in fast-paced DSL services businesses. Instead of offering special promotions on the spur of the moment, we recommend creating a promotional calendar for the fiscal year. Although you can adjust the calendar as needed, advanced planning makes it easier to connect your company's marketing tactics to sales objectives, inventory levels, staffing, and other areas of the business. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.

More Articles on Marketing

Given your interest in marketing and in DSL services businesses, you might find these additional resources to be of interest.

Advertising on Billboards

Marketing Programs

How to Segment Markets

Selling a DSL Service


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