A snazzy logo, glossy brochure and must-have brand merchandise mean nothing apart from a robust marketing strategy.
Great marketing campaigns elevate the status of your DSL services business using a carefully crafted mix of techniques and tactics.
A directory listing may be one of the best ways to increase the visibility of a DSL services business. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing DSL services businesses in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Unless all of your major competitors are listed in a paid directory, it may be better to take a pass and redirect your funds toward other advertising venues. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.
Never underestimate the value of good buzz with consumers. There are multiple ways owners can tout the benefits of their product offerings, but the most effective promotions are personal recommendations or word of mouth advertising. For a DSL services business, buzz is a critical consideration in the marketing mix. Businesses that target brand discussions need to be active partners in dialogue. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
The best laid marketing agendas can quickly get fouled up, especially in fast-paced DSL services businesses. Instead of offering special promotions on the spur of the moment, we recommend creating a promotional calendar for the fiscal year. Although you can adjust the calendar as needed, advanced planning makes it easier to connect your company's marketing tactics to sales objectives, inventory levels, staffing, and other areas of the business. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
Given your interest in marketing and in DSL services businesses, you might find these additional resources to be of interest.
For tips on how to start a DSL services business, these resources provide helpful advice:
If you consider DSL services businesses to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:
If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.