June 2, 2020  
 
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Marketing a Data Storage Business

The value and earning capacity of a data storage business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!

Staying on track requires attention to detail and a commitment to foundational marketing principles.

Do We Really Need A Logo?

Having a strong logo for a data storage business is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.

Discounts

Most consumers respond positively to discounts whether they are perceived or real; data storage business customers are no exception. The power of a great discount is its ability to convince buyers that are receiving special treatment, a deal that isn't ordinarily available. However, for consumers located in the data storage business sector, you won't get far with discounts unless you communicate clear value. For better results, consider rotating the products you discount to incentivize customers to monitor your marketing channels.

Market Segmentation

Whether they admit it or not, all businesses adopt segmented marketing strategies. The marketplace is simply too large to effectively market a data storage business to the entire marketplace. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.

Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your data storage business promotional efforts.

More Articles on Marketing

Ready to learn more? You may find these additional resources to be of interest.

Marketing Programs

Selling a Data Storage Business

Creating an Effective Marketing Strategy

Radio Advertising Rates


Conversation Board

For data storage businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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