October 30, 2020  
 
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Marketing a Dating Service

At Gaebler, we've seen what great marketing can do for a small business. But if you own a dating service, exceptional marketing may well be the determining factor in your long-term survival and success.

Need to improve the effectiveness of your marketing channels for your dating service? That's becoming a common theme these days, especially in this market sector.

Messaging that relies on outdated delivery channels is often a waste of time and resources. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.

Sponsorships

Event and team sponsorships are a proven method for raising the public profile of dating services. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. A strategic sponsorship targets actual dating service patrons. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in a dating service. Whether you outsource marketing or handle it in-house, the more familiar marketing personnel are with your products' distinctive characteristics, the easier it will be to devise marketing strategies that differentiate your dating service in the competitive arena. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.

Multichannel Marketing Strategies

There are a lot of benefits to taking a multichannel approach to marketing. Today's consumers engage with brands in diverse ways. That means brands need to demonstrate similar diversity in the channels they employ to connect with customers.

In today's marketplace, it simply isn't possible for dating services that funnel the bulk of their resources toward a single marketing channel to maintain a noticeable presence in the marketplace. So when you create your marketing strategy, you'll need to consider including print ads, flyers, and even online marketing tactics in the mix. The acquisition of reliable mailing lists from proven providers can expedite the transition, but ultimately your efforts to go multichannel may require the assistance of a marketing professional.

More Marketing Tips and Related Articles

Given your interest in marketing and in dating services, you might find these additional resources to be of interest.

Yellow Pages Advertising

Internet Marketing

Selling a Dating Service

Television Advertising Costs


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Interested in learning more about what it takes to market a dating service? We invite you to send us your questions and feedback!


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