May 31, 2020  
 
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Marketing a Day Camp

Marketing a day camp isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.

A single characteristic divides today's best day camps from companies at the bottom of the food chain.

Marketing increases the brand footprint of a day camp and drives the customer acquisition process.

Leveraging Print Ads

Print ads have always been a popular way to promote day camps. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your day camp in printed media. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.

Product Knowledge

Product knowledge is a fundamental requirement for marketing a day camp. Whether you outsource marketing or handle it in-house, the more familiar marketing personnel are with your products' distinctive characteristics, the easier it will be to devise marketing strategies that differentiate your day camp from the rest of the field. If necessary, conduct product information meetings before launching a major marketing initiative.

Multichannel Marketing Strategies

Are you up to speed on the multichannel marketing concept?. Today's consumers engage with brands in diverse ways. That means brands need to demonstrate similar diversity in the channels they employ to connect with customers.

A single channel approach just isn't enough for a day camp to maintain a noticeable presence in the marketplace. In practice, multichannel means embracing a mixture of online and offline message pipelines, based on the places your customers go for information. If direct mail is an area that needs to be added to your mix, professional mailing lists from third-party providers are a no-brainer. We recommend contacting a few select list vendors to learn how you can intelligently incorporate mailing lists into a more diverse marketing strategy.

More Articles on Marketing

These additional resources offer more insights into marketing, day camps, and related topics.

Selling a Day Camp

Internet Marketing

Yellow Pages Advertising

Phone Book Ads


Conversation Board

Did we forget to any good ideas on marketing a day camp? If so, tell us about your marketing experiences. What has worked for you? What didn't work at all?


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