June 4, 2020  
 
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Marketing a Day Spa

The task of promoting a day spa has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

If you're hoping to leverage marketing to give your day spa a competitive advantage you're not alone.

Customer loyalty isn't what it used to be. With cost concerns becoming more important to buyers, value messaging is rising to the fore as a strategic marketing priority.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in a day spa. Seemingly insignificant product specs can be leveraged to communicate value and depth, separating your day spa from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.

Social Media Monitoring

Brand advocacy is a buzzword in marketing circles. What does it mean? Using consumer-oriented platforms to encourage customers to create user-generated content about your products and company, typically through social media. Even though the potential for social media to generate positive conversations about your product is good, the potential for it to create negative, online word-of-mouth is a concern that must be taken seriously. All day spas have too much at stake to ignore derogatory social media mentions. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.

ROI

Every marketing tactic you use has to deliver results. You can't afford to waste money on ineffective tactics for your day spa.

Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.

More Articles on Marketing

Given your interest in marketing and in day spas, you might find these additional resources to be of interest.

Selling a Day Spa

Marketing Strategy Examples


Conversation Board

The day spa industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


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