October 21, 2020  
 
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Marketing a Deaf Church

It's becoming more and more difficult for deaf churches to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

We recognize that the best deaf church entrepreneurs are skilled marketers. But what does it take to become a skilled marketer in this market sector?

As a business owner, you probably already have a firm grasp of basic marketing concepts. However, the most visible brands are always on the lookout for the marketing tactics competitive deaf churches have used to achieve success.

Managing Negative Publicity

A certain amount of negative publicity is a given for most deaf churches. Bad situation inevitably get worse when companies haven't prepared for the possibility of a negative news cycle. PR savvy deaf churches work with consultants to develop a crisis response plan that can be executed on a moment's notice. In a crisis, accurate contact lists can be a lifesaver. A top quality mailing list provider can provide fast turnaround times on up-to-date and filtered lists.

Directories

Directories are a common tool for finding a deaf church. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing deaf churches in a region or territory. Although there are plenty of free directory opportunities out there, some directories charge a fee to include your business in their listing. Do your research and make sure any directory in which you list your business is capable of reaching enough likely customers to make it worth the effort. Also, be sure to update your directory listings whenever your contact information changes.

When It's Time to Rebrand

Rebranding can be the cornerstone of a successful marketing strategy. But unfortunately, many business owners choose to rebrand simply because they aren't sure what else to do. Rebranding is an intentional marketing technique designed to deliver long term results. For a deaf church, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. With the help of a professional marketing firm, you can give your brand a fresh face while maintaining brand distinctives and brand recognition.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in deaf churches, you might find these additional resources to be of interest.

Telemarketing Firms

Marketing Programs

Television Advertising Costs

Selling a Deaf Church


Conversation Board

Have something to add on this topic? We're always interested in hearing about new strategies for marketing to deaf churches, and we welcome your feedback, tips, and questions!


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