For every decals business winner, there multiple decals businesses that never got off the ground.
Like it or not, product quality alone doesn't deliver repeat customers. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Hiring A Marketing Firm
Eventually nearly all decals business owners consider outsourcing their promotional and advertising functions to a professional marketing firm. In this industry, marketing is all about outcomes, and marketing firms consistently deliver better results than in-house personnel for whom marketing is a secondary role. Cost is a consideration, but if you're thinking about hiring a marketing firm for your decals business, experience should trump other considerations. Avoid young marketing firms staffed exclusively with inexperienced hot shots. Novice marketers bring a lot of passion to the table, but they also tend to embrace high-risk marketing strategies that lack the payoff you'll get from an established firm.
Good marketing is expensive. ROI concerns should be at the forefront of your mind when you think about the many ways you can promote your decals business.
Mailings and other direct B2C/B2B channels can deliver decent ROI, but only if the lists are accurate, up-to-date and targeted to your market segment. For filtered and sorted mailing lists, you'll want to work with one of the direct mail industry's leading list providers.
No doubt about it, the Internet has had a dramatic impact on TV and radio advertising. Rather than tuning in for information, many buyers now prefer to get their news and entertainment through online sources. But broadcast advertising hasn't disappeared entirely and decals businesses continue to find ways to attract audiences to their brand through broadcast media. It's critical to understand the limits and opportunities available in today's broadcast advertising industry. One area in which marketers continue to have success is during drive times when large numbers of listeners still tune-in to local radio. When marketing decals businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.
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