October 26, 2020  
 
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Marketing a Decorative Painting Business

Small and medium size decorative painting businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

Wondering how to market your decorative painting business? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.

Ready for some marketing advice that will help you grow your business? High-performing decorative painting businesses leave no stone unturned when it comes to marketing strategy. Your company is one-of-a-kind. But your marketing strategy will need to include a handful of features that are common to the industry's top performers.

Improving Customer Loyalty

Savvy entrepreneurs target customer loyalty as a cornerstone of strategic planning. In decorative painting businesses, sorted and updated mailing lists obtained from top-tier providers are effective tools for customer acquisition. However, customer acquisition will only get you so far. To achieve revenue growth, you'll need to combine customer acquisition channels with strategies and mechanisms designed to transform new customers into followers and hopefully, brand advocates.

Leveraging Print Ads

Print ads have always been a popular way to promote decorative painting businesses. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. Online advertising has clear benefits. But that doesn't mean you should stop advertising your decorative painting business in printed media. In fact, since so many companies are reallocating resources toward online advertising, you can get good deals on print ad placements in regional publications and markets.

Customer Awareness

Many of the highest performing decorative painting businesses go out of their way to maintain clear channels of communication with their customers. In this market sector, managers and promoters need to be extremely familiar with their customers' needs and purchasing preferences. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. By improving market awareness, small companies can often establish more meaningful customer connections than their competitors.

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