October 28, 2020  
 
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Marketing a Dehumidifying Equipment, Supplies, and Service Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a dehumidifying equipment, supplies, and service business, exceptional marketing may well be the determining factor in your long-term survival and success.

Novice marketers are typically unprepared for the challenge of promoting brands and products in the competitive arena.

The marketplace is constantly shifting to accommodate consumer demand and that means businesses need to adapt their marketing requirements accordingly. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.

Market Segmentation

Given the current competitive landscape, you can't successfully promote a dehumidifying equipment, supplies, and service business without a market segmentation strategy. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.

Consumer and B2B lead list providers specialize in helping businesses segment diverse markets. By sorting and filtering current databases, your list vendor provides lists containing the names and contact information of likely buyers that fall within the parameters of your dehumidifying equipment, supplies, and service business promotional efforts.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in a dehumidifying equipment, supplies, and service business. Small product details translate into key value propositions which are critical for distinguishing a dehumidifying equipment, supplies, and service business from the rest of the field. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.

Price Matching

Don't underestimate the importance of competitive pricing in this industry. Even though you've worked hard to create a unique value proposition, cost concerns are serious issues for buyers. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. If they can find a similar value proposition from another dehumidifying equipment, supplies, and service business, potential clients will abandon your brand in droves. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.

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