A single characteristic divides today's best Deliverance churches from companies at the bottom of the food chain.
Healthy customer relationships are strengthened and expanded through targeted marketing campaigns. With that in mind, it's important to leverage marketing as a path toward better customer engagement in your Deliverance church's strategic plan.
Measurement & Evaluation
By purchasing high quality mailing lists from reliable providers, Deliverance churches may be able to increase the impact of their marketing tactics. However, there are no substitutes for measurement and evaluation mechanisms. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Technology plays a role in marketing measurements, so Deliverance churches typically expand their knowledge base by hiring professional marketing firms.
In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. If they can find a similar value proposition from another Deliverance church, customers will transfer loyalty to the competition - and take their friends with them. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.
Don't have a background in marketing? That shouldn't stop you from taking a larger promotional role in your company by educating yourself about today's most effective marketing concepts. Entrepreneurs and leaders of Deliverance churches can't afford to invest large sums of money in untested strategies or first-time marketers. When in doubt, tap into either an internal or external knowledge base to design your company's marketing strategy.
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