January 17, 2020  
 
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Marketing a Delivery and Errand Service

The task of promoting a delivery service has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

Wondering how to market your delivery service? Although there is no single way that's right to market in this industry, there are a lot of wrong ways.

In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. On the upside, great marketing is a real possibility for a delivery service with a strong value proposition and a desire to achieve a visible market presence.

Cost Tracking

The economy is a constant concern for people who own a delivery service. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.

But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.

Bundling

Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Most delivery services can use bundling to communicate value to their base. Often, bundling is used to offload excess inventory or to pair a low profit product with one that has a higher markup.

Generating Buzz

Good buzz is a mythical creature in marketing circles. Although it's rumored to exist, it's hard to nail down. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a delivery service, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.

More Articles on Marketing

Given your interest in marketing and in delivery services, you might find these additional resources to be of interest.

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Television Advertising Costs

Selling a Delivery and Errand Service

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Did you find our tips for marketing a delivery service to be useful? Is there anything we forgot to mention? If so, we would love to hear your comments, questions and tips on this topic.


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