October 19, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Demonstration Service

At Gaebler, we've seen what great marketing can do for a small business. But if you own a demonstration service, exceptional marketing may well be the determining factor in your long-term survival and success.

Need to improve the effectiveness of your marketing channels for your demonstration service? That's becoming a common theme these days, especially in this market sector.

Ready for some marketing advice that will help you grow your business? High-performing demonstration services achieve market dominance through the careful execution of deliberate strategies. The inclusion of innovative tactics and techniques is important, but the consistent application of sound marketing principles may be the most important factor in raising your brand's visibility with buyers.

When It's Time to Rebrand

There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. Rebranding is an intentional marketing technique designed to deliver long term results. For a demonstration service, brands are tied to specific stages in the life of a business. If your company is expanding, you will inevitably outgrow your brand and it will be time to prepare for a comprehensive rebranding effort. If rebranding is unavoidable, it's important to update the brand while maintaining the elements that make it recognizable to consumers.

Broadcast Advertising

In an entertainment on-demand universe, broadcast TV and radio have been the big losers. However, it would be a mistake to discount broadcast advertising entirely. Many demonstration services can still use it to their advantage. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. When broadcast strategies are applied to demonstration services, a combination of marketing venues is preferable to relying exclusively on local broadcast opportunities.

Promotional Calendars

The best laid marketing agendas can quickly get fouled up, especially in fast-paced demonstration services. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in demonstration services, you might find these additional resources to be of interest.

Selling a Demonstration Service

Advertising on Billboards

Magazine Advertising

Telemarketing Firms


Conversation Board

Looking for more information about how to market a demonstration service? If so, we want to hear from you. Send us your comments and questions, and we, along with other business owners who visit our site, will do our best to help you.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Considering Starting a Demonstration Service?

For tips on how to start a demonstration service, here are some more appropriate better resources for you:

Opening a Demonstration Service

Do You Offer Products or Services to Demonstration Services?

If you consider demonstration services to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Demonstration Services

Mailing Lists for Demonstration Services

More Marketing Tips and Advice

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary