October 26, 2020  
 
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Marketing a Dental Phobia Practice

You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a dental phobia practice. We have the information you need to create a nimble, yet effective marketing strategy for your business.

The marketing model for a dental phobia practice has changed dramatically over the past twenty years.

By leveraging today's best marketing techniques, any dental phobia practice .[%

Competitive Awareness

Good marketing begins with an awareness of what your competitors are doing to attract customers and stir up sales. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other dental phobia practices, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.

Directories

Directories are a common tool for finding a dental phobia practice. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing dental phobia practices in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Also, be sure to update your directory listings whenever your contact information changes.

Measurement & Evaluation

By purchasing high quality mailing lists from reliable providers, dental phobia practices can automatically improve marketing ROI. However, there are no substitutes for measurement and evaluation mechanisms. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Simple quantitative tools are a good start. However, dental phobia practices often choose to consult with professional marketers for assessment tools and strategic insights.

More Marketing Tips and Related Articles

We would like to share these additional resources with you.

Yellow Pages Advertising

Selling a Dental Phobia Practice

Internet Marketing

Unique Selling Positions


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Is there something we didn't cover? We're always interested in hearing about new strategies for marketing to dental phobia practices, and we welcome your feedback, tips, and questions!


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Do You Plan on Opening a Dental Phobia Practice In the Near Future?

For tips on how to start a dental phobia practice, here are some more appropriate better resources for you:

Opening a Dental Phobia Practice

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If you want information on how to sell to dental phobia practices, there's more useful information for you elsewhere on our site. Try these instead:

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