October 24, 2020  
 
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Marketing a Design Business

Marketing plays a central role in any company. But when it comes to a design business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.

Sales, profitability, market share -- the things that matter most to business owners all come down to how well you market your brand and products.

However, foundational marketing principles may not be enough to capture the attention of buyers in today's market. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.

Viral Marketing

Will Rogers said, "You can lead a horse to water, but you can't make him drink. However, you can put salt in his food." That's kind of how viral marketing works. By including viral elements in a campaign for a design business, the hope is that your brand and product line will take on viral qualities. But despite the risk, viral marketers can influence the likelihood of success. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.

Market Segmentation

Whether they admit it or not, all businesses adopt segmented marketing strategies. The marketplace is simply too large to effectively market a design business to the entire marketplace. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.

For segmented mailing lists, we recommend using a proven partner with the experience to assist in the execution of your segmented design business marketing strategy.

Industry Resources

Business leadership can be a lonely profession, especially when you're leading a design business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.

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Conversation Board

For design businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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