Communicating the strengths of a design and build contractors business can be challenging, especially for business owners who lack a marketing background.
As a business owner, you probably already have a firm grasp of basic marketing concepts. But to rise to the top of the industry, you'll need to gain a deeper understanding of the marketing tactics competitive design and build contractors businesses have used to achieve success.
Leveraging Print Ads
You're probably familiar with many of the ways print advertising has been used to market design and build contractors businesses. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. Online advertising has clear benefits. But that doesn't mean you should stop advertising your design and build contractors business in printed media. The difference is that it's more important than ever to make sure the publications you target reach the right people. Publications geared toward large, general readerships tend to be less productive than publications that are read by likely buyers of your products and services.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many design and build contractors businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. At Gaebler, we advise our business partners to have an updated crisis response plan in place at all times. Since part of your crisis response may involve direct mail, we also recommend working with quality mailing list providers to obtain accurate contact lists.
Lone rangers don't survive long in a design and build contractors business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
Given your interest in marketing and in design and build contractors businesses, you might find these additional resources to be of interest.
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