Marketing Strategies By Business

Marketing a Desktop Publishing Business

Small and medium size desktop publishing businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

Still looking for a way to effectively market your desktop publishing business? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.

Great marketing campaigns elevate the status of your desktop publishing business using a carefully crafted mix of techniques and tactics.


You've seen the contest concept in action, even if it wasn't used in a desktop publishing business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. However, a contest is not a no-risk marketing option. Like anything else, poor execution can foil your attempts to improve your business's market presence. That's why desktop publishing businesses invest time and resources to create contests they can count on to achieve desired outcomes.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in a desktop publishing business. Small product details translate into key value propositions which are critical for distinguishing a desktop publishing business from the rest of the field. If necessary, conduct product information meetings before launching a major marketing initiative.

Marketing Ethics

Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading desktop publishing businesses subscribe to a strict ethical marketing code, even when competitors intentionally mislead customers with exaggerated claims and falsehoods. When it comes to direct mail, it's important to know the source of your contacts. To maintain compliance with ethical standards, we recommend outsourcing list generation to reputable providers.

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