Although innovation is important, consistency is critical when you market a developmental disabilities business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.
Strategic marketing tactics can help small developmental disabilities businesses scale their visibility with consumers. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Leveraging Print Ads
Print advertising has been a marketing staple for developmental disabilities businesses. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. Even though the Internet has challenged the position print ads once held in marketing circles, you can still realize substantial gains from marketing your developmental disabilities business in printed media. The difference is that it's more important than ever to make sure the publications you target reach the right people. Publications geared toward large, general readerships tend to be less productive than publications that are read by likely buyers of your products and services.
Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. In many developmental disabilities businesses, the hardest part of an email campaign is gathering the email addresses of likely customers. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.
Inexperience and a lack of industry connections have an isolating effect on owners of a developmental disabilities business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. Even though trade journals have value, we've found that the best insights are often gained through face-to-face contact with industry insiders.
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