If you are a business leader who sees marketing as a path to give your dinner theater a competitive advantage you're not alone.
Healthy customer relationships are strengthened and expanded through targeted marketing campaigns. Great marketing is good business -- and it begins by integrating a handful of proven marketing concepts into your dinner theater's business model.
Hiring A Marketing Firm
Think you can handle your own marketing? There is a reason why many dinner theater operations turn to marketing firms for guidance. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your dinner theater, experience should trump other considerations. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.
Niche marketing is strategy that focuses on a subsection of the larger market. This can be especially useful for dinner theaters that hope to dominate a geographic of demographic wedge of the marketplace. By pursuing a niche strategy, you can increase ROI by funneling resources toward the customers who are most likely to buy your products.
Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.
People like to feel like they're getting a discount, so not surprisingly dinner theater shoppers treat value as an invitation to buy. Orchestrated discount programs communicate value because they create the perception that the customer is getting more for less. However, for consumers located in the dinner theater industry, you won't get far with discounts unless you communicate clear value. Offsetting discounts with inflated pricing is a tired ploy that often does more harm than good. Instead, think about how you can use discounts to lure customers in during a slow period, to generate traction for new product offerings, and to break into new markets.
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