October 23, 2020  
 
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Marketing a Direct Marketing Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a direct marketing business, exceptional marketing may well be the determining factor in your long-term survival and success.

The struggle to find the right marketing mix is never-ending in a profit-oriented small business. But there is one trait that stands out above all the rest in terms of its ability to deliver marketing success.

In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the marketing tactics competitive direct marketing businesses have incorporated into their marketing plans.

Company Website

If you haven't done so already, the first step in marketing your direct marketing business is also the anchor point for your technological strategy: A company website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.

Competitive Awareness

Competitive awareness is the starting point for creativity in marketing. Innovation is desirable in marketing, but if your company doesn't maintain a presence in the channels that are being used by other direct marketing businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.

ROI

Every marketing tactic you use has to deliver results. ROI concerns should be at the forefront of your mind when you think about the many ways you can promote your direct marketing business.

Mailings and other direct marketing strategies are common, but to realize maximum ROI we recommend purchasing consumer or B2B mailing lists from a reputable provider. Using the web, you can easily find the leading mailing list providers with an extensive database of targeted and updated sales prospects.

More Marketing Tips and Related Articles

Given your interest in marketing and in direct marketing businesses, you might find these additional resources to be of interest.

Telemarketing Firms

How to Segment Markets

Phone Book Ads

Selling a Direct Marketing Business


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For those who want to open a direct marketing business, these resources provide helpful advice:

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